SOLID ConcreteVisual identityVersion 1.0 · 2026
BrandGuidelines.
How SOLID looks, sounds and shows up — and every file you need to make it.
ScrollThe idea
Every pour depends on more than one plant, one truck or one pump. SOLID is the control behind all of it — one client, multiple sources, one point of responsibility.
Contents
Eight chapters. Every one ends with the files.
Foundation
Strategy
SOLID Concrete manages ready-mix supply for projects across Riyadh through 20+ partner plants in 7 zones. The identity makes that network feel like one solid, accountable partner.
Positioning
More than a concrete supplier.
We don’t tie a project to a single plant. We match it with the right source for its location, volume, concrete type and placement method, line up a backup, coordinate mixers and pumps, and follow quality on site.
Promise
Building a solid future.
نبني مستقبـــلًا راسخًا.
Use it as written. On bilingual surfaces pair the two lines — never translate one into the other.
Six pillars
Every claim we make traces back to one of them.
- 01ReliabilityOne partner coordinating it all.
- 02Capacity20+ partner plants across 7 zones.
- 03Technical expertiseFrom mix design to placement.
- 04Network powerAccess to mixers, pumps and support resources.
- 05Full coverageEvery part of Riyadh.
- 06ContinuityA primary and a backup source, always.
Stay accurate
- A supply manager for ready-mix concrete
- One accountable point for plants, mixers, pumps and quality
- A network with primary and backup sources
- Engineers and supervisors on site
- A single plant or a plant owner
- A trucking or pumping company
- A contractor building the project
- A price-only commodity supplier
Expression
Logo
Two concrete blocks built from S and C, locked at 45°. The logo is supplied artwork — always use the master files, never redraw or retype it.
Anatomy
Minimum size
Screen 120 px · Print 25 mm · Symbol alone 24 px / 10 mm
Clear space
Keep a margin of x — the height of the symbol’s lower block — on every side.
Never do this
Hover a card to see it corrected.
NEWReady-mix · 24/7Expression
Typography
Thmanyah Sans is the only typeface. One family covers Arabic, Latin and figures, so both languages share the same voice.
Solid
راسخ
The power behind every pour.
Click the text to type your own.
Scale
Solid future.
One network. All of Riyadh.
Engineering support on every pour
We match each project with the right source for its location, volume, concrete type and placement method.
C.R. 7055177815 · RIYADH
Font files
Desktop OpenType. For SOLID Concrete work only — do not share outside the company and its approved partners.
Expression
Colour
Two colours carry the identity: Solid Black and Solid Orange — light grey and white give them room.
Core palette · click to copy
Balance
Black carries the design. Orange is the accent — enough to be recognised, never enough to dominate.
Aa
Building a solid future.
Contrast check
Background TextPalette files
ASE swatches, CSS variables, JSON and an SVG sheet.
Expression
Imagery
Real sites, real crews, honest light. Photography shows the scale and control behind a pour — the network at work, never an asset we own.
- 01Scale and processWide views of pours and rafts; close views of testing, planning and supervision.
- 02Riyadh, recognisablyThe skyline, desert light and active sites place the work where it happens.
- 03Natural colourOrange appears through safety gear — never added in grading.
- 04People with purposeCrews mid-task, not posing. Hands and action tell the story.
Approved library
01 / 07
the libraryZIP · 3.3 MB
Use
- Pours, pumps and mixers without company branding
- SOLID crews supervising, planning and testing
- Riyadh’s skyline and real, active sites
- Concrete texture and material close-ups
Avoid
- Plants, silos or gates carrying the SOLID logo
- Trucks or pumps presented as a SOLID fleet
- Staged handshakes and stock-photo smiles
- Heavy filters, HDR or tinted colour
Expression
Graphic
language
A small set of elements, all drawn from the symbol. Used with restraint, they make any surface recognisably SOLID without the logo doing all the work.
- 01Cut at 45°Every angle comes from the symbol. No curves, no other angles.
- 02One accentOne orange moment per view — a shape, a word or a line.
- 03From the edgeShapes bleed off the page. They never float in the middle.
- 04Hairline structureThin rules and generous space organise content.
- 05Numbers leadSections are numbered 01, 02, 03 — an engineering rhythm.
- 06Quiet motionMovement reveals and settles. Nothing bounces or loops.
Behind every pour,
a whole network.
Outlined symbol — oversized, cropped, low in contrast.
Motion
The symbol traces its outline and fills, then the letters settle into place. Slow ease-out, 0.8–1.2 s, short stagger.
cubic-bezier(.16, 1, .3, 1)
Applications
Voice
SOLID speaks like the engineer you trust on a critical pour. Arabic comes first; English says the same thing — not a translation of it.
- Direct
- Calm
- Specific
- Accountable
- Technical
- Honest
Short sentences. The point first. No build-up.
Say this — not that
Behind every pour, a whole network.
خلف كل صبّة، شبكة كاملة.
Primary source: Mulhim. Backup: Al Narjis. 42 m³/hour.
Pump 2 delayed 20 minutes. Backup pump dispatched.
30,000+ m³ in 24 hours. One plan.
شبكة واحدة. الرياض كاملة.
Resources
Downloads
Every approved file in one place. Use these masters — never screenshots, recreations or files found elsewhere.
- 01Logo suite6 lockups · 4 versions · SVG PNG PDF AIZIP · 11.5 MB
- 02TypefaceThmanyah Sans · OpenTypeZIP · 488 KB
- 03Colour paletteASE · CSS · JSON · SVGZIP · 2 KB
- 04Photography7 approved images · full resolutionZIP · 3.3 MB
- 05Company profile — Arabic17 pages · PDFPDF · 5.3 MB
- 06Company profile — English17 pages · PDFPDF · 7.9 MB
- 07StationeryLetterhead, cards, envelope, folder, badge, voucher · PDFZIP · 297 KB
- 08Social kitLinkedIn, YouTube and Instagram covers · PNGZIP · 3.5 MB
- 09Interface iconsSVG sprite · 24 px gridSVG · 2 KB
- 10Brand guidelines — ArabicOffline edition · PDFPDF · 1.4 MB
- 11Brand guidelines — EnglishOffline edition · PDFPDF · 994 KB
